If you're a regular YouTube Premium user, you might want to prepare yourself for some bad news Subscribers around the world are seeing price increases for family and individual plans In some areas, viewers are seeing price increases of up to 50% Ouch
These came in the form of email notifications sent out over the weekend to YouTube Premium customers Disgruntled users protested YouTube's subreddit, with user PastaStregata noting: “Sorry, but I don't think any of the minor changes made by this multi-billion dollar company justify a 50% price increase in one year
Currently, the price increase is only for non-US regions and will take effect in November MrBeast fans in Ireland, Belgium, the Netherlands, and elsewhere will see their family plan rates jump from €18 to €26 and their individual plans from €12 to €14 Less than a year later, international subscribers will see another price increase While it is difficult to determine whether another price increase in the US is likely, it cannot be ruled out
YouTube Premium currently costs $1399 per month for an individual plan For subscribers in the UK, Canada, and Australia, the price is £1199 / $1199 Canadian / $1499 Australian, respectively However, it is not known if these prices are also likely to change if US rates change; reports on Reddit are primarily from European countries, but YouTube has also raised prices in Singapore, Thailand, Indonesia, and India For those on a limited budget, this doesn't sound like a good thing
The trouble is that many people subscribe to YouTube Music Premium (which recently announced two new AI features) to access it as an alternative to Apple Music and Spotify However, the price increase points out that, at least for international customers, YouTube's paid bundle is now becoming the most expensive streaming service available
If you are considering subscribing to YouTube Premium, you will benefit from the aforementioned access to Music as well as ad-free viewing, offline viewing, and background playback Also, if you are a US resident, it may be worth signing up early if international price increases are decided domestically in the coming months
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